Marketing and Promotion

"Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways."


Artistic Triangle

Picking and editing down to the right products based on your open-to-buy and assortment plans is a true art, and where many retailers shine.

Called the silent sellers, your window, wall, table . and mannequin displays tell the story that links your purchases and promotional strategy together.

All channels of outreach shouting out your perspective on the edited product assortment and the stories you’re telling this season. 

The relationship between your purchases for each season in your store or stores couldn’t be more tightly interwoven with your marketing plan. Planning your marketing efforts should start with a reflective look at the same season the prior year. Inevitably though, the events and promotions you choose for the season you’re planning will largely be determined by opportunities you see while laying out your buy and having conversations with existing or new vendors.

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