Marketing and Promotion
"Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways."
Retail's
Artistic Triangle
Picking and editing down to the right products based on your open-to-buy and assortment plans is a true art, and where many retailers shine.
Called the silent sellers, your window, wall, table . and mannequin displays tell the story that links your purchases and promotional strategy together.
All channels of outreach shouting out your perspective on the edited product assortment and the stories you’re telling this season.
The relationship between your purchases for each season in your store or stores couldn’t be more tightly interwoven with your marketing plan. Planning your marketing efforts should start with a reflective look at the same season the prior year. Inevitably though, the events and promotions you choose for the season you’re planning will largely be determined by opportunities you see while laying out your buy and having conversations with existing or new vendors.
So Many Platforms
So Little Time!
Try This Approach
- Have a plan addressing your marketing which is at least 6 months forward looking.
- Start to plan that next six month period at least 3 months ahead.
- Begin by looking back at events you have to anniversary for the same period last year. Will you repeat them, or, replace them with some other event or promotional strategy
- Keep your planning document with you at market or while laying out and editing your buy. Add in any opportunities you find for new events or promotions.
- Work backward from events and notate the timing of floorsets, store signage, direct mail or, email, and other social media announcements. Assign each created marketing task to ateam member at the same time.
- Handy listview worksheet with eight months of days to easily poplulate events or marketing activities.
- Space is provided for all holidays, events, all channel marketing activities, as well as store sets.
- Each activity has a task section next to it to allow for assignment of task ownership to team members.
- Your worksheet view automatically populates into a monthly view. The calendar views can be printed either one or two months in advance for associates.
- This easy calendar view also works great when scheduling. You'll always have the team member scheduled when they are needed.
- Handy listview worksheet with eight months of days to easily poplulate events or marketing activities.
- Space is provided for all holidays, events, all channel marketing activities, as well as store sets.
- Each activity has a task section next to it to allow for assignment of task ownership to team members.
- Your worksheet view automatically populates into a monthly view. The calendar views can be printed either one or two months in advance for associates.
- This easy calendar view also works great when scheduling. You'll always have the team member scheduled when they are needed.
- Handy listview worksheet with eight months of days to easily poplulate events or marketing activities.
- Space is provided for all holidays, events, all channel marketing activities, as well as store sets.
- Each activity has a task section next to it to allow for assignment of task ownership to team members.
- Your worksheet view automatically populates into a monthly view. The calendar views can be printed either one or two months in advance for associates.
- This easy calendar view also works great when scheduling. You'll always have the team member scheduled when they are needed.